الهيئة العامة للرقابة المالية

• This campaign seeks to elevate public understanding of insurance as a key tool for managing risk and driving national economic growth by promoting higher levels of saving under Egypt’s Vision.

Dr. Mohamed Farid– FRA Chairman:

• Launching an advertising campaign is necessary to change public perception of insurance and help citizens proactively manage future risks.
• Insurance plays a key role in protecting savings and mitigating future risks. Citizens are urged to utilize its benefits after thoroughly understanding their rights and obligations.
• The ongoing campaign targets various societal segments, working to clarify insurance concepts, highlight benefits, and explain how to access services for a more stable life.

Alaa El Zoheiry – Chairman of the Insurance Federation of Egypt:

• Launching the campaign is an important step to raise insurance awareness and clarify the sector’s role in protecting investments and supporting economic development.

Ahmed Abou-Hendia –  Chairman of Insurance Protection Fund:

• The Insurance Protection Fund committed to promote every initiative that boosts insurance awareness and expands beneficiary access. Our clear vision is to establish insurance as a societal culture, fully integrating it into daily life.

Under the slogan ” Insurance: The First Step Against Starting Over,” the Financial Regulatory Authority (FRA), in partnership with the Insurance Federation of Egypt (IFE), the Insurance Protection Fund (IPE) and all IFE member companies, has launched an extensive national awareness campaign. The primary goal is to spread insurance culture and foster insurance inclusion, aligning perfectly with the Egyptian state’s vision for achieving comprehensive financial inclusion under Egypt Vision 2030, particularly its pillar on Sustainability and Financial Inclusion. This major initiative is part of continuous governmental efforts to inform citizens about the sector’s importance. It aims to educate the public on insurance’s vital role as an effective risk management tool, its importance in protecting individuals and properties, and its pivotal role in supporting the national economy.

The campaign highlights the diverse insurance services and advantages offered to both individuals and businesses, encouraging all societal segments to adopt insurance solutions as an essential component of sound financial and life planning.

In this context, Dr. Mohamed Farid, FRA Chairman affirmed that Launching an advertising campaign to raise awareness of the importance and benefits of insurance is crucial to change public perception and help citizens proactively manage future risks. Dr. Farid emphasized that insurance plays a key role in protecting savings and confronting these risks. “We urge citizens to benefit from its advantages after learning their rights and obligations,” he stated. He clarified that the ongoing campaign targets various segments of society by simplifying concepts, highlighting benefits and showing people how to obtain insurance services for a more stable life.

 Mr. Alaa El Zoheiry, Chairman of the Insurance Federation of Egypt (IFE), stated:

“The launch of this campaign is a major step toward raising insurance awareness and clarifying the sector’s essential role in protecting investments and supporting economic development. This is a cooperative effort across the Financial Regulatory Authority, the Insurance Protection Fund and all our member companies.”

On the other hand, Mr. Ahmed Saad El Din Abdo Abu Hendia, Chairman of the Insurance Protection Fund, emphasized the Fund’s vital role in safeguarding policyholders’ rights and boosting industry confidence.

He stated: “The Insurance Protection Fund is committed to support every initiative that enhances insurance awareness and expands the circle of beneficiaries. Our goal is for insurance to become a societal culture, an integral part of our daily lives.” He added that the campaign will feature a series of activities and events across all governorates. It will utilize various media, digital platforms and field events to ensure its crucial awareness messages reach the largest possible number of citizens.

It is worth noting that the Insurance Federation of Egypt (IFE) was formally established in 1953 pursuant to decree No. 156 of 1953 by the Minister of Finance and Economy . The IFE is a non-profit entity with an independent legal personality and its membership includes all insurance and reinsurance companies operating under the new Law No. 155 of 2024 (Unified Insurance Law).

The Federation aims to develop and modernize the insurance industry in Egypt, establish sound insurance concepts, coordinate with FRA on joint matters, settle disputes among its members and foster cooperation locally and internationally to serve the insurance market and the national economy.

It is known that the Insurance Protection Fund represents a mechanism for enhancing the performance level of the insurance industry in Egypt and is a recognized international mechanism for protecting policyholders’ rights. It plays an effective role in guaranteeing the stability of the insurance market and increasing the confidence of those dealing with its companies.